Happy Death Club
Naomi Westerman | 404 Ink
Happy Death Club is an unusual and thought-provoking book about death rituals and grief across cultures, written with humour and curiosity. Rather than positioning it purely as memoir or reportage, the campaign framed Naomi as a cultural voice exploring how Western societies struggle to talk about death at all. This approach opened up strong feature opportunities and broadcast conversations, resulting in major coverage including a three-page feature in Guardian Saturday, BBC Radio 4 Woman’s Hour, Stylist, YOU Magazine, Big Issue and a podcast/newsletter interview on Shop Talk With Writers.
