Mothercare

Mothercare marked the UK publication of a new memoir by the celebrated American writer Lynne Tillman. The campaign focused on reintroducing Tillman to UK literary audiences, targeting outlets where her voice and influence would resonate most strongly. Coverage included BBC Radio 4 Woman’s Hour alongside features, reviews and essays in publications like the Telegraph, Granta, TANK, Frieze, the London Review of Books, Buzz, and LitHub, helping position the book as a significant addition to the contemporary literary conversation.