Thirteen Lessons that Saved Thirteen Lives
John Volanthen | Quarto
The memoir of the cave diver who led the rescue of the Thai boys’ football team offered a rare opportunity to bring a global news story back into the spotlight through the voice of the person who lived it. The campaign focused on broadcast and national news media, positioning John as both an eyewitness and a calm, authoritative storyteller of one of the most dramatic rescue missions in recent history. Coverage included BBC Breakfast, BBC One Morning Live, ITV This Morning and Channel 5 News, alongside extensive national press across the Daily Mail, The Sun, Express and iPaper.
