Field PR provides publicity and campaign support for publishers and authors. Some projects involve a full publication campaign, while others are more focused — helping shape positioning, pitching a particular angle, or supporting an in-house team during a busy season.
The work always begins with the same questions: what kind of book this is, who it hopes to reach, and where the conversation around it might take place.
Full Book Campaigns
End-to-end publicity campaigns built around the publication of a book. This usually begins several months before publication and continues through launch and the early life of the book.
Campaigns may include review coverage, interviews and features, extracts, broadcast opportunities, podcasts and newsletters, alongside conversations with festivals, events and cultural organisations where relevant.
Digital & Influencer
outreach
Where appropriate, campaigns can be supported through thoughtful partnerships with book bloggers, reviewers and online reading communities. I work closely with a network of trusted creators across Instagram, Substack, TikTok and beyond, placing books with readers who are genuinely engaged and responsive.
Events, Festivals and Partnerships
Support with book events, festival submissions and cultural partnerships.
This can include identifying appropriate festivals and venues, helping shape event ideas, coordinating schedules for author visits and working with bookshops or organisations on collaborations that extend a book’s reach beyond the media.
Publisher, Brand & Organisational Consultancy
Field PR also offers strategic consultancy for publishers, cultural organisations and brands working in books and culture.
This can involve supporting an in-house publicity or communications team during a busy period, helping shape positioning for a campaign or publication, or providing additional pitching capacity when needed.
Profile Management
For some books, the author’s voice becomes part of the wider public conversation. In these cases I help shape and place essays, commentary and interviews that allow the author to speak beyond the book itself.
This kind of work is often relevant for narrative non-fiction, memoir, politics, nature writing and cultural criticism, where the ideas within a book can travel further through thoughtful media pieces.